Bjørk As

our nordic approach birch, or bjørk as we say in the nordic countries, is for us the beauty of the nordic flora. it represents resilience, beauty and originality. bjørk is coping in the harsh nordic just as well as her rougher brothers the spruce and the pine, almost like a defying statement implying that to survive and look good does not exclude each other. for us is bjørk a symbol of the modern scandinavian way of life. we have decided to name our lifestyle concept after the beautiful bjørk tree. at bjørk we want to show our love for coffee and share the pleasure of enjoying it together. coffee plays a central role in our culture as an important ingredient in people`s social life wherever and whenever we meet. coffee comes from places far away from our shores. ethiopia is the birthplace of coffee and has a proud and strong tradition for roasting, brewing and enjoying coffee in a beautifully ceremonial way. coffee has since travelled the world and is being prepared and enjoyed in many