Bk5 Insights

brand strategy and insights consultancy the human mind needs time to wander so that it can recharge and create. however, in our on-demand world, time to think has become a luxury and that is a huge detriment to the creative economy. bk5 was founded on the belief that there is a better way to nurture thinking and in doing so, deliver creative strategies that inspire behavior. ideas don't come just because we sit in a room with a group of people and brainstorm. cognitively, our brains need to do work on a subconscious level. it happens when we don't realize it, while sleeping, in the shower, gardening -- when we're mindlessly engaged and allowing our thoughts to wander. our approach has three distinct phases: wander: a discovery phase that preps our minds for new ways of solving issues. focus: synthesizing insights and ideas from the wandering phase to establish common themes and informed territories for further exploration. translate: identifying and articulating the idea/messaging/bran