Blabbermouth

what's a blabbermouth? blabbermouths are your new marketing department (or new additions to an existing one). they know how to market you and your product or service best, because they are your loyal followers. that's right, your own consumers are ready and willing to spread marketing messages for you, but they're going to need your help. why blabbermouth? credibility matters. there's no question that traditional advertising can be effective. that's why it's been around so long, and it's not going anywhere anytime soon. but, even though an ad can appeal to us on an emotional level, we know it is information produced by a company and its ad agency to persuade us to buy their product. traditional pr - getting your name in the news - has a little more credibility; pr people call it the third-party validation of the press. if they're writing good things about your gadget in the gizmo section of the newspaper, there must be something worthwhile, right? but, more and more, we all know that b