Blauw Sponsoring Insights

our expertise is to measure the impact of global sports sponsorships (through online consumer research). our research methodology focuses on providing clear and detailed insight into the way sponsorships influence relevant brand kpi’s, such as favourability, consideration, preference and purchase. we do not track media exposure, but we give insight in consumer behaviour and attitudes by applying implicit research techniques. our insights lead to actionable advice on how to maximise sponsorship impact on brand strength. where most sponsorship metrics focus on reach or exposure, our insights prove and improve brand growth. we have more than 20 years of experience in this field of sponsoring effectiveness research. we measure the impact of uefa champions league sponsorships worldwide for pepsico, heineken, nissan and sony (playstation). other domains we work in include formula one, formula e, esports, olympics and euros. our insights have helped many global brands and properties to