Blaze Research

talk is cheap if you want reliable input into your business, dispense with the chatfest and come on a mission to identify opportunities for innovation and optimisation of your products, brands and services. the power of three to understand and influence human behaviour in a commercial context, you need to understand and measure only three things: 1) culture: identifying the evolving dynamics that drive society and individuals today – what’s on the horizon that will affect what we do in the future? 2) emotion and sensory drivers: emotions are physiological calls to action – they are capable of disrupting habit, creating loyalty and satisfaction. we find out how to trigger the right ones at the right place and time. 3) behaviour: up to 80% of human behaviour is habit, the rest is created according to context. understanding what establishes and disrupts habits and actions in context is essential to influencing behaviour. commercial and creative solutions fascinating stuff already, right?