Blink-Id

in the blink of an eye, we make a snap judgement when choosing a product. we instantly know if we like it or not. studies suggest that people make a subconscious judgment about a product’s visual appearance within 90 seconds of initial viewing and up to 90% of that assessment is based on color alone. color is a powerful marketing tool. color attracts attention. color creates brand recognition. color creates brand loyalty. and in our complex world, color alone is not satisfying the masses anymore. times are changing and so are consumers. our lives have become more complex. and in response, we crave more complexity in our products. we want them to look good, to feel good and to reflect the personality that we want to project to the world. this is done through colors, materials and finishes that are combined to create a certain personality of the product. and the same product can have multiple personalities with different color, material and finish treatments. blink-id has been studying c