Blogertize

"be the media"​ has been our challenge to clients since the 1990s. an increasingly important option in your marketing mix should include expert, specialized content — ultimately positioning your brand as the publisher of the most important information in your sector or industry. your audience—your customers, clients, investors, stakeholders—get their information and news the same way as you do. it is statistically likely they find that information online: web pages, news online, blogs, social media, and even wikis. the majority of us get our news and features online—59 per cent of us, according to pew research. according to world bank data, 80 per cent of north americans search their information on all topics online. content marketing, pioneered by blogertize and persona corp in 1997, is the gold standard of branded online publishing, and helps you earn audiences, rather than buying them through media advertising. there is no need to "bribe"​ audiences to visit your sites when you can