Bloom Mobiles

bloom mobiles is a telecommunication firm in india founded in 2014. it was acquired by msr telecom ceo manish jain. its headquarter is based in new delhi. msr has drawn a sharp & innovative strategy for making bloom the preferred brand of the indian youth. bloom shall expand the choice basket for the indian mobile users with best-in-class features and designs at value for money prices. msr is targeting a top-line of rs. 250 cr in the first year of operation and plans launch of 26 models in first quarter which include 6 smart phones to target all key segments of the market under the bloom brand. bloom shall be positioned as an aspirational brand targeted at the youth. according to jain, the cutting edge design and urbane style shall be the key differentiator. a phased pan-india roll-out of the brand is planned. the first phase shall target availability at top mobile phone retail outlets in 10 major states covering north and east of india. jain stated that a well experienced team is alre