Blucore

intelligent products for the intelligent swimmer. swimmers are an intelligent breed, and this intelligence is something that should be both appreciated and challenged. swimming requires not only physical strength, but also a sharp mind and keen proprioceptive skills. for all of these reasons - and more - swimming prowess is not developed overnight, and talent alone is not enough. there is no magic formula. at blucore, we aim to embody this mantra. our goal is not to make swimming easier, but to make the swimmer more efficient. we want to provide products that will challenge swimmers both physically and mentally, and work with them to develop complex skills over time.