Blue 449

what we do what does it mean to be an open source media agency? it means welcoming input from beyond our own walls, creating a true network of talent, weaving together data and ideas and breaking down unhelpful silos. it means having a willingness to experiment. it means caring about the audience’s reaction to brands. we will draw on the right talent at the right time, keeping core teams lean. we must curate from inside and outside of our organisation and funnel the best of the best to clients in a frictionless, organised manner. if one word sums it up, that word is ‘collaboration’ – inventive, collective progress towards business goals. because none of us is as good as all of us. the aim of all of this, of course, is to produce exciting and effective work. our belief is that, in an era of radical digital disruption that is ripe with possibility, such work will come from agencies that are flexible, people-oriented and collaborative.