Blue Agave General Services, LLC

blue agave was founded by technology startup veteran, roger lay, as the vehicle for offering advisory services to tech startup ceos. roger is a serial entrepreneur who spent his career specializing in the "market entry" phase of tech startups. this typically means joining a company that has completed initial product development and has its "mvp" product ready to begin sales into the marketplace. tech startups are typically founded by engineers or technologists who are passionate about an innovative, often disruptive product idea. these founders often have remarkable skill sets for developing this product but may lack the skill set (or the focus) for launching the product to its intended market niche. by the time the company has a product ready for the market, it will typically have an executive focused on product development, and an executive focused on operations (both inward-facing positions). in this regard, the tech startup is like a 3-legged stool where the third leg is the mark