Blue Bear Brands

blue bear brands is a marketing consultancy and owner of a portfolio of global brands. our firm develops and manages brand licensing and brand extension programs for culturally significant artists, celebrities, institutions and brands. we use the latest strategies in brand partnership, live streaming e-commerce and licensing business models to transform our clients' thinking about their business. our team of licensing, consumer products and entertainment marketing professionals is distinguished by their in-depth research and qualitative analysis. led by roger wood, former c-level executive at reebok, ralph lauren, and hearst, the team provides expert advice and guidance on how artists, cultural institutions and consumer products companies can leverage their brands in products and services in industries they may have never considered. blue bear is headquartered in los angeles, with offices in berlin, london, nashville, new york and shanghai.