Blue Bolt Marketing

blue bolt is a brand and marketing consultancy. so, there’s a consultant, fred. fred started an agency in, of all places, the napa valley. he liked wine, but he didn’t know much about the wine business. his offices were in a shopping center, where he managed the advertising. some people who wanted to start a bank dropped by to see if he could help them, and at the same time, working with the chamber of commerce, a local hotel signed on as well. all of a sudden then, fred was doing advertising and publicity in the retail, financial services, and hospitality industries. it seemed a good time to take on a partner, which he did, a smart guy who knew a lot about pr and the wine business. and guess who followed? seagrams and christian brothers as well as crystal geyser, and all of a sudden fred’s marketing gig got serious. well, nothing lasts forever. fred left the agency. he started writing scripts, and web sites, and white papers for tech companies. he was hired to manage communications by