Blue Chip Innovation LTD

blue chip innovation have particular expertise in packaging & devices consumer research at both first moment of truth (in store) and second moment of truth (in home). we facilitate creative collaboration workshops where we bring together your multidisciplinary team with the appropriate external experts to create "magical experiences". we have a network of associates who can help with prototyping and bringing these ideas to life. we have strong associations and a network of consultants with expertise in all consumer research methodologies (qualitative and quantitative) to provide inspiring insights. we have expertise in translating technology where we match what's needed with what's possible. with our external partners at neurostrata we have developed new tools and techniques to help our clients evaluating emotional experiences. now we can measure consumers' "gut feel" response to your brand, your communication materials, your service provision and your products.