Blue Cross and Blue Shield of Louisiana

company mission to improve the lives of louisianians by providing health guidance and affordable access to quality care. company vision blue cross and blue shield of louisiana (bcbsla) is fully aware of the increasingly urgent national issues regarding the affordability of healthcare, the numbers of uninsured and the quality of health services rendered. bcbsla is active at providing education and guidance, thereby helping to shape the healthcare reform legislation. consistent with its mission and the leadership role bcbsla plays within the healthcare community of louisiana, bcbsla will collaborate with other business and community leaders to move louisiana to a quality-driven model of healthcare. such a model will engage the powerful forces of well designed information, patient engagement, provider professionalism and financial incentives to improve health outcomes, eliminate wasteful and preventable care, enable greater universality of care, and promote patient-centered care whi