Blue Cup Marketing

in each of my professional roles for the past four decades, i have been passionate about providing my students, colleagues, customers and clients with positive experiences in our work together. i've been focused on "customer experience" for many years, well before the phrase first became prevalent nearly 7 years ago. in my practice, customer experience, or cx for short, is a simple but powerful concept. it describes how your customers perceive their interactions with your company. why is their perception of their experience so important to you? because customers who enjoy a positive experience are more likely to become loyal customers of your company. i am a high-energy professional with an insatiable thirst for learning - and sharing my acquired knowledge has always been a fulfilling experience for me. i launched blue cup marketing in the summer of 2016 to help small business owners enhance their cx strategies with new energy that fuels customer acquisition, drives customer loyalty an