Blue Firefly Consulting

founded in 2010, blue firefly consulting is focused on social media and digital strategy consulting. 1. who is your social audience? while your entire target audience might not be actively engaged in social media, identify what your sub-targets and potentials are and determine their demographics, the social media channels they use and their interests. this can be achieved through a combination of some secondary research and if you want to really get to the core of your audience’s interests in social, performing a conversation scan using social media listening tools will provide you with a good picture of what is going on within your sphere of interest. well-armed with the “who” you are looking to connect with, you can move on to the next step. 2. what is your brand’s intended social experience? determine the purpose that each social media channel will serve in reaching your audience. along with that comes the underlying values of the brand, your brand’s voice—remember, social media is