Blue Illusion

‘personal curators of style' in a french inspired boutique. launched over 15 years ago, blue illusion is a highly successful retail concept. based upon the three fundamental pillars of fashion, lifestyle & community, blue illusion has emerged as an important player in the retail environment and has established an enviable market position. blue illusion is committed to maintain its charming formula of a local boutique feel. this approach is key to the innovation of the brand which ensures blue illusion consistently stands apart with 120 boutiques in australia, nz, usa and myer concessions. driving change is integral to blue illusion. on going partnerships with charities including world vision, national breast cancer foundation, dress for success and red cross australia are the foundation to the brand’s vision for success. blue illusion has donated in excess of $500k annually. our brand values as blue illusionists, we commit to living by the blue illusion values: we love our cu