Blue Impact Consulting

marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need. or it is viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. here i will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. i will also tell you how successful marketing strategies are rooted in understanding human psychology. i call it this good marketing and it is based on 5 key pillars: 1.good marketing has integrity – it follows ethical rules, supports sustainable business and is socially responsible 2.good marketing has market orientation – it is rooted in strategic insights based on market research and on evidence coming from customer engagement. 3.good marketing is strategic – it provides strategic t