Blue Ocean Strategy

blue ocean shift is the definitive guide to shift you, your team, and your organization to new heights of confidence, market creation, and growth. blue ocean shift is the indispensable and much anticipated follow-up to blue ocean strategy, the classic and 3.6 million copy global bestseller by world-renowned professors chan kim and renée mauborgne. whether you are a cash-strapped startup, nonprofit or a large, established company with bureaucratic obstacles, blue ocean shift will show you how to move from red oceans crowded with competition to blue oceans of uncontested market space and explosive growth. blue ocean strategy, created by world-renowned professors chan kim and renée mauborgne, is a new way of thinking, a movement away from a competitive mindset.