bragster.com

ego is everything at bragster, the online community for daring, boasting and bragging. bragster provides online entertainment in the form of user generated dares and “brags”, i.e. videos/pictures that form proof to a dare. they earn medals and “bragging rights” for these brags and compete in a variety of rankings. bragster was founded by wim vernaeve and bertrand bodson in 2007, is backed by intel capital and won a red herring award as on of the top 100 tech companies of 2008. here is an example of how bragster typically works with brands (such as: lionsgate, adidas, britvic, hasbro, bbc 3, cadbury, etc.) http://www.nickburcher.com/2009/06/tango-upside-down-cans-socially.html on the pr front, here are some of the dares you might have seen in the press (being based in london, there is a stronger uk angle here): + trafalgar square bubble bath (http://lnk.by/bs4) + credit card projection (http://lnk.by/bs5) + chev chelios – name change by deed poll (with beatwax) (http://brag.it/bt) + tan