brain.media

brain.media - the data platform for publishers by publishers. brain.media: a programmatic 1st party data solution that provides full inventory data enrichment and don't rely on 3rd party cookies. through one simple integration you can add demographic, socio-economic and semantic data to you programmatic inventory so that you can increase cpm-levels and drive your programmatic revenues. the service is standardised according to iab-taxonomy and compliant with the tcf-framework. the brain data enrichment platform was initially created by the swedish morning press with a focus on user privacy and high quality data that can be leveraged in networks consisting of multiple publishers and different tech stacks. it has now evolved into a 1st party data solution for publishers and this service does not rely on 3rd party cookies and the creation of "cookie universes" or shared online ids. every publisher can leverage their most valuable assets: content and users into a programmatic offer thr