BRC Investment Management LLC

brc investment management is a small, 100% employee-owned, sec registered investment adviser that focuses on the u.s. equity market. we provide active investment management to institutional investors, including corporate pension plans, public retirement plans, endowments/foundations, as well as high-net-worth and retail investors through a number of third party platforms. the name is an acronym for “bounded rationality concepts” which reinforces the company’s strong ties to the field of behavioral finance. our investment philosophy and process have been directly influenced by investors’ tendency to act irrationally when confronted with issues relating to their money and investments. while much of economic theory is based on the notion that investors behave consistently and efficiently, we believe there are clear boundaries to the degree of rationality that both professional and individual investors are able to apply. we believe investor expectations are strongly influenced by the o