BRRRN

we are the world’s first cool temperature (45°f-60°f) boutique fitness concept and lifestyle brand. our research-driven concept is disrupting the fitness landscape by pairing the benefits of routine cool temperature exposure (called mild cold stress) with exercise (called environmental conditioning) to optimize the fitness experience—as well as provide other health benefits, such as burning more calories than in ambient or hotter environments. we offer a weekly rotated, three-tier group exercise program: 1st° ( yoga-inspired mobility and strength series at 60°f), 2nd° (core & cardio slide board series at 55°f) and 3rd° (battle rope infused hit series at 45°f). the “brrrn coldturetm” is about cultivating a body-positive community that values progress over perfection. designed and built by architect peter bryant of iddc, llc (exhale, equinox, soulcycle), our 3,000-square-foot flagship studio imbues a rustic, industrial-chic, lodge aesthetic. our studio also includes male and female ident