Build-A-Bear Workshop South Africa

the international build-a-bear workshop chain operates in more than 19 countries with over 400 stores worldwide and offers a customised interactive stuffed animal retail experience for boys and girls of all ages. since the company’s opening in 1997, build-a-bear workshop has sold over 150 million furry friends to date. toy kingdom acquired the south african rights to us based company, build-a-bear workshop. the purchase was made official as of 1 march 2016 and involves the take-over of existing build-a-bear workshop stores in south africa, as well as stores inside toy kingdom’s flagship outlets. toy kingdom is part of super-brands holdings, and identified the opportunity in re-establishing the international brand in the local market.