Built for Growth

www.builtforgrowth.com by chris kuenne and john danner published june 6, 2017 by harvard business review press many factors shape the success or failure of a new business, whether it’s a stand-alone startup or a venture inside a larger corporation. but the most important and least understood of these factors is the personality of the entrepreneur—the particular combination of beliefs and preferences that drives his or her motivation, decision making, and leadership style. and your builder personality is the one resource you can directly control in growing a business that wins. simply put, who you are shapes how you build for growth. built for growth decodes the interplay between builder personality and new business success. using a patented analytic methodology, authors chris kuenne and john danner discovered four distinct types of highly successful entrepreneurial personalities. each is motivated, makes decisions, manages, and leads their businesses differently: - the driver: relentle