Business for the Planet

business for the planet is an investment management firm that designs financial impact investments that help to end poverty. b4p has identified a segment of us institutional investors that are interested and smart enough to create both social impact and generate a financial return. this relatively new phenomenon is evidenced by growing trend in: - socially responsible investments (sri) which is negative screening in stock selection, estimated at $3.74 trillion aum in the us. sri grew 22% from 2010 to 2012. - growth of impact investment currently $50 billion aum in the us. impact investment creates social benefit and generates a financial return. jpmorgan report estimated that impact investing would be a $1 trillion segment in a decade. - morgan stanley reported that nearly “one in every eight dollars under professional management in the us, or $3.07 trillion, follows investment strategies that consider corporate responsibility and societal returns.”