Buro Ventures

we believe business should be fun, and being stuck in the competition-paradox is quite the deadlock. the nature of business all around the globe is striving for: a dynamic, predictable and sustainable product-market fit. being able to achieve a higher lifetime value than customer acquisition cost is vital. this is the first currency businesses build, and often the last. however, during an economic downturn how will our ltv / cac relation change? we believe that to create a truly sustainable business; you need to go beyond just chasing the "product-market fit formula". we believe that you need to build on two more currencies; an audience and relationships. the second currency is, therefore, audience, being able to reach your market whenever you want, with the message you desire. the third currency is being able to have an intimate relationship with that audience. it's no longer enough to chase a higher ltv than cac simply; you need to extend your efforts to emerge from the crow