Business Owners Boardroom

the business owners boardroom addresses the need of business owners. all customers have a natural life cycle. the inevitable customer attrition that businesses experience means they have to attract(grow) new customers, just to replace those who are leaving. customer habits and needs change. new competitors and technologies are continually shifting the environment businesses operate in. this requires businesses to continually adjust and adapt. but even when businesses are successful at maintaining customers, their businesses are still going to contract. why? successful businesses and industries invite competition, and this pushes a maturing of the industry, often creating a saturation. a maturing industry = diminishing returns per sale… how? customers gain visibility (they have more choice, comparison) and buyer power increases (with more businesses chasing the same customer, drives more and more competitive pricing). this competition and industry maturity ultimately culminates in the n