Business Rules, Fables, Idioms and More

have you ever wondered whether all those business self-help books really help or maybe can you come a cropper by following what they say. well, here’s the answer in a form that everyone will understand whether you are an experienced ceo or new to business. gary i campbell distils years of experience into the rules to follow religiously, those to break, what advice (and who to get it from) that will help you succeed alongside that which will see you doomed - - all illustrated by real life anecdotes, some of which will make you laugh but cringe at the same time. and if you want to learn the only two rules that matter in business, read on…….