Business Thinking Institute

succeeding in business does not come from just having an mba, an idea, a prestigious title or capital. it does not come from just wanting to succeed or wanting to make oodles of money. you may be good at marketing, engineering, sales or product development but those alone won’t make you successful in business. what you need is a business mindset – a certain way of looking at the world, and the ability to pull together all of the above (and more) – you need business thinking. 3 out of 4 businesses in america fail within 10 years and an even greater number of people entering business fail. how can you be among the ones left standing? if you are in business, have an mba (or not) and seek greater success, or you are seriously interested in becoming a business person, this is a good group for you. we will share original research from the business thinking institute in princeton as well as curated content. we welcome your content, comments and participation to make this a lively group. we wi