Business901

joe dager uses his process thinking of over thirty years in marketing within a wide variety of industries and applies it through lean marketing concepts. he has owned and operated companies involved in retail, manufacturing and professional services that include several turnarounds and growth companies. joe is president of business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena. when you first hear the terms lean and value stream most of our minds think about manufacturing processes and waste. putting the words marketing behind both of them is neither creative nor effective. but the future of marketing may be closely related more to these terms than you may first think. whether marketing meets lean under this name or another it will be very close to the lean methodologies develop in software primarily under the agile connotation. visit the business901 website for information on lean, six sigma, theory of constraints, kanban a