Businessaid Program

in a rapidly changing and unpredictable environment, organisations and their leaders are being put to the ultimate test. especially today, amidst the coronavirus pandemic, life is characterised by extreme uncertainty, stress and instability. the complexity of the situation makes it difficult for organisations to get ahead instead of just react. meanwhile, the urge and pressure to act, and act effectively, has never been higher. these unfamiliar circumstances call for a response combining skilled and decisive leadership with flexible organisational capabilities. but most organisations display the exact opposite behaviour. why? our hardwired hesitance to decide, act and adapt effectively under uncertainty is the biggest obstacle that organisations face in times of crisis. being experts in brain & behavior with highly complementary knowledge & skills, neurofied and mindkey academy joined forces and developed an approach to overcome this obstacle: the businessaid program. combining high-