businessreferraltraining.com

►6 reasons you need to have a “referral system” 1. effectiveness: research shows that a referral strategy is 500% more productive than other prospecting strategies such as cold-calling, seminars, and mass mailings. 2. profitability: not only do referrals require very little out of pocket expense, the selling cycle is shorter, the initial account size is larger, and the closing ratios are higher. 3. quality of accounts: the higher the desirability of the prospect, the more you need a referral. referrals are the only practical strategy for reaching higher level prospects. 4. competitive intensity: when you operate in such a competitive marketplace where the most desirable prospects are being pounded by competitors, you need a referral just to get past the gatekeepers and secure an initial conversation. 5. mistrust in the market: with the huge volatility and scandals all areas of business and corporate north america, consumers and businesses are more distrustful of people they don’t know