Buyer Insights by Propelgrowth

qualitative buyer research – we do deep qualitative research on your buyers. we conduct 30-minute client interviews, and supplement that insight with online sleuthing. from this research, we develop a composite sketch of your buyer based on real people. our buyer personas are in-depth and capture the voice of your customer. the deliverable includes a persona overview slide and 10-15 pages of quotes and additional insights. it also includes a buyer journey map to guide the content strategy. use this to develop customer-centric messaging, use cases, reference stories and case studies. competitive research – we provide in-depth competitive research reports. we work with you to collaboratively source interview subjects based on published case studies, online reviews, and deals you lost to a competitor. we interview the competitor clients, sharing insights with you as we go. once the interviews are complete, we prepare a report under the propelgrowth brand. this becomes a premium co