Buyometrics

stuart edmunds is the founder and director of buyometrics, a consulting, executive learning and research company. a professional engineer originally, stuart has broad and deep international engineering, marketing and sales excellence, with post-graduate qualifications in management and marketing. crossing to the dark-side stuart is finalising his masters in psychology with a minor in cognitive science. stuart illuminates his work with research from cognitive psychology, neuroscience and behavioural science, showing, often contrary to common business practice, most of our behaviour is under the sway of our unconscious minds. nowhere is this more evident than in the world of business. stuart loves connecting ideas and thinking from the latest research in these fields, defying convention and helping customers stand apart in a sea of sameness.