Bydand Copywriting

compelling content that informs, differentiates and motivates. the words that represent you and your business are powerful and can make or break your reputation. they must make an immediate and lasting impact. after all, people have been eating the breakfast of champions for 80 years and apples have been a gp’s nemesis for over a century. well written, persuasive copy encourages customers to read on and understand why your business offers the best option: why your product or service is the one for them. this is where i can make a difference. sector expertise includes: energy: oil and gas and renewables professional services: legal, financial public sector/government agriculture, food and drink construction, commercial and residential property whether you’re a new organisation at the brand messaging stage, or simply refreshing your online or offline marketing materials, i can help you reach the right people.