Bygone Brand

t-shirts and sweatshirts from nostalgic bygone companies you grew up with and love. chicago | madison | rockford | st. louis | peoria bygone brand was founded in rockford, illinois in 2013 by keith & amy watson (with the invaluable help from mom & dad). the first rockford line of t-shirts featured beloved brands from rockford’s past. since amy is originally from st. louis, we started work on creating nostalgic designs she remebered and loved growing up. we were approached by the lost madison facebook group to see if we would be interested in doing the same for madison. the madison line was launched in fall 2013 to immediate success. the st. louis line finally came out in the spring of 2014, with the chicago line soon following in the summer. plans are always in works to bring out new designs from our current city lines and also adding new cities down the road.