Byside

byside is the lead activation company. byside enables businesses to efficiently increase sales, reduce costs and make their customers happy by driving more personalised and relevant engagement. byside is a unique combination of a real-time customer data management (cdm) and lead engagement platform. it dynamically combines information on customer behaviour throughout online and offline channels and existing in-house customer data (aka crm, service platforms and billing systems),creating powerful profiles in real time. our service includes business analytics, marketing automation, customer engagement and one-to-one personalization capabilities. we handle more than 800 000 million leads monthly for customers in 21 countries. in 2014 byside was considered a “cool vendor” by gartner.