Build Your Author Platform: The New Rules

by carole jelen and michael mccallister: author platform is the most powerful key to success in today’s saturated market. without building an audience, your book has slim chance of being published or noticed, or even selling many copies! now that social media networks are established, readers feel entitled to access, interact with, and follow authors intimately. how can authors create their unique platform, connect with followers, and write a manuscript and grow their business? the answers and success strategies are all here in 14 steps in creating your author platform: the new rules. top literary agent and tech experts carole jelen and michael mccallister apply their combined 35 years of expertise to outline this practical, hands-on 14-step methodology on creating a presence that will produce high book sales and expanded audience. from pre-publication through book launch and beyond, authors will learn how to: • define goals and a unique brand • use successful website strategies, conte