dz.hoang

great imagery is powerful! people respond instantly to visual cues, so brand imaging has to tell a story quickly; and to do that, it must be thoughtful and strategically narrative based. every brand has a story to tell, and nothing brings that story to life like compelling imagery. i helps brands tell their unique stories through an editorial approach. i spent many years as a creative director at multiple agencies and publications, during which i collaborated on a revamp of the brand strategy. i learned that understanding the story of the brand comes first; then comes creating an images that tell story. dz.hoang