E-Kelontong

the facts: traditional trade is the main channel of fmcg, but under the thread of digital economy - traditional trade contributes more than 80% of total indonesia’s fmcg/grocery retail & with over 4.5 mio outlets (*euromonitor 2018) - fmcg traditional trade in indonesia is mostly digitally illiterate & one of under disruptive threat industries of today’s digital economy (*idea 2017) the challenges: fmcg producers/brands have limited visibility & accessibility to fmcg traditional trade distribution channel - limited visibility to traditional trade chain due to multi layers trade channels & margins, multi tiers & multi modals logistics chains & intermediaries-driven market demand, which affects inefficiencies, high trading cost & price. - limited accessibility to traditional trade market, like a black box, includes lack of retail & consumer transactions insights & heavy reliance to field sales team for trade promotion socialization, which imposes low market intelligence & penetration