E-Strategy Media

e-strategy has been building audiences for brands large and small for more than 20 years. from audience identification to brand advocacy… understanding your audience we identify your audiences through thorough research, including: - demographics - psychographics - technographics - media consumption - online behavior we then build marketing personas to keep everyone on the same page. customer journey mapping the strategy having laid the foundation with audience research, persona development and customer journeys, we map out the strategy to achieve your business goals. elements that we map to your customer journey include: - content needs - emotional triggers - communication channels - user paths - kpis & conversions - nurturing, retention, loyalty & advocacy paths you will now know how to earn your audience’s attention with… content owned, earned, shared & paid your content strategy will include the right mix of content you yourself publish, inclusion in third party content suc