Earthtoday

earthtoday is on a mission to increase awareness on the state of the planet and accelerate nature protection meter by meter. we increase the funds for nature protection, by connecting it to people's daily interactions with brands. participating brands reward their loyal customers with m² of protected nature that is donated on their behalf. earthtoday.com; a curated content platform for good where community members can view their actual protected m2 of nature and playfully engage with inspiring and educating content. all of this content is curated by nature organizations, charities and brands, sharing their knowledge and ongoing contributions to the 17 sdgs. in order to safeguard the bulk of biodiversity including ourselves, we must protect at least 50% of earth’s surface before 2050. reaching this global goal won’t be easy but we can do it together, meter by meter. we partner with reputable nature protection organizations that have a proven track record and scaling capabilities. in o