East Bench Analytics

today, every business needs web analytics—yet few have the in-house expertise to define what those analytics mean, what they do, and how to derive value from them. that’s where we step in with years of experience in web strategy and analytics for some of the largest brands in the world. we help businesses of any size determine what types of analytics would be most valuable to them. then we set up everything that should be tracked—and show marketers and business owners how to translate that data into insights they can actually understand and use to make their marketing go farther. we’ll start with metrics. and end with action items.