East West Communications

a thought leader in nation branding for countries, as for corporations, success in the global marketplace is achieved through effective differentiation, based on strategic positioning and brand perception. in the past, history and circumstances naturally shaped perceptions of nations. today there are tools that countries can use to help shape the brand that they want to project to target audiences. countries are very different from companies and creating and promoting a country brand involves a very different set of skills from those used in the world of business. as a thought leader in nation branding and communications, east west offers a unique set of products and services, from analyzing and tracking how a country’s brand is perceived in the world to helping country brand managers refine, manage and promote their brands. these services are designed to help a nation achieve its optimal position in the global system. results will range from intangible benefits, such as greater intern