East Lifestyle

welcome to east, the home of fresh, free-spirited fashion for any age and every occasion! our home is filled with talented and individual people blending their unique skills to give customers a personalised shopping experience. we still get excited when we hear the story of how three friends hatched a plan to adorn customers in luxurious and timeless artisan clothing. they looked to the east for design inspiration and sought out skilled artisans to bring their vision to life, and so east’s journey began. in 1994 we opened our first store in fulham road. from there we grew, tested new concepts, learnt along the way but at all times remain true to our purpose and core values. people & values our people live and breathe these values in everything they do; customer focused - deliver quality and service with integrity - innovate and learn - accountable - resilience - and work as one team. by underpinning our values with a genuine love for the brand and passion for making customers feel good