Eastcoast Lifestyle Clothing

how it started the dna of east coast lifestyle is simple: it’s about being proud of where you’re from. in march of 2013, alex maclean, a senior business student at acadia university was asked to start a temporary business for an entrepreneurship class project. with an $800 loan from his dad and a passion to rep his coast, alex produced his first 30 east coast lifestyle hoodies and sold them to his closest friends. using the proceeds from the first batch, ecl began distribution from the trunk of alex’s car and on his moms front lawn for several months until the birth of the popular anchor logo. representing the coast within weeks, ecl became a staple on social media with thousands of photos of east coasters showcasing their pride from all around the world. the hype continued to escalate by the day as pictures of celebrities representing their coast made their way to social media. from hockey superstar sidney crosby to wu-tang clan’s ghostface killah and singing sensation ed sheeran, eas