Easterliketheholiday

i develop brand standards and governance – and lead creative strategy – that cement and elevate standing for fortune companies, global and often decentralized organizations, small businesses and startups. ⏩ 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗖𝗼𝘂𝗻𝘁 𝗼𝗻 𝗠𝗲 𝘁𝗼: ✓ establish order and structure that drives brand consistency across all touch points. ✓ develop products, sales enablement tools and marketing resources adopted in the field resulting in strong revenue roi and top market standing. ⏩ 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗚𝗿𝗼𝘂𝗻𝗱𝗲𝗱 𝗶𝗻 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 – 𝗮 𝗕𝗹𝗲𝗻𝗱 𝗼𝗳 𝗔𝗿𝘁 + 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝟏𝟖% brands are seen as having an 18% share in the purchasing decision – which means alignment doesn’t stop at how a brand looks but goes beyond to articulate how the brand comes to life across touchpoints. i lead strategies, therefore, that include research and planning prior to implementation that often includes product naming, identity development, and a suite of storytelling elements. 𝟵𝟬% up to 90% of sales materials created by marketing go u