Eastridge Hospitality

eastridge hospitality, llc is a results-driven hotel asset management firm providing advisory and ownership support services to hotel and resort owners across north america. our purpose: to optimize hotel investment returns by maximizing financial performance of hotels and mitigating risk for hotel owners. our asset management experience ranges the full spectrum of hotel asset classes--from boutique to select service to convention hotels and iconic ultra luxury resorts--with the same intense focus on our purpose no matter the hotel size or category. in addition to ongoing asset management, our services range from pre-acquisition to disposition of assets and include due diligence, brand rfp and selection recommendations, brand and management agreement negotiations, and pip negotiations. principal carrie lassiter has been operating, asset managing and advising hotel owners her entire career, leading asset management efforts of portfolios ranging in value from $350 million to $5 billio